Photo credit : Lancomeofficial
After giving carte blanche to Alber Elbaz, Yiqing Yin, Alexandre Vauthier, Jacquemus, Anthony Vaccarello, the Sonia Rykiel brand, and more recently Olympia Le-Tan (reviewed here), Lancôme perpetuates a long tradition of collaborating with renowned designers. This Autumn, Lancôme once again asserts its passionate connection with the world of fashion by inviting Proenza Schouler to explore their vision of beauty.
Launching in the autumn of 2018, this limited-edition make-up collection promises to be a reflection of the boldness and modernity that drive Jack McCollough and Lazaro Hernandez, the two creators at Proenza Schouler. In just a few years, they have established themselves among the most talented of their generation, taking inspiration from the work of painters with a unique approach to colour, such as Ellsworth Kelly and Carmen Herrera.
Françoise Lehmann, General Manager of Lancôme International, says, “Borne by the radical approach of Jack McCollough and Lazaro Hernandez, Proenza Schouler fashion is the manifesto of a strong, free femininity. The idea of ’empowerment’ is at the heart of their values, just as it has always been at the heart of the Lancôme philosophy.”
Jack McCollough and Lazaro Hernandez, co-founders and designers of Proenza Schouler, add, “Lancôme has always represented the epitome of luxury beauty products, so it is like a dream come true to be able to collaborate with such an iconic and historic brand.”
The Lancôme x Proenza Schouler collection will be available exclusively to John Lewis from August 29th 2018.
Further details on the makeup collection to follow! I am excited!
What do you think about this collaboration?
Thank you for being here today!
Much love always,
Sandyxo
