Allow me to introduce to you a new beauty brand that’s everyone is talking about, 3INA(pronounced Mee-Nah). The made-in-Europe cosmetic company was launched last year in February 2016 and opened its flagship UK store in London’s Covent Garden. 3INA first caught my eye, with its chic and minimal packaging, when it was featured on a marketing email from Selfridges.
“PLAY AND MAKE WITH OUR PROFESSIONALLY FORMULATED ON-TREND COLORS AND TEXTURES AS THE TOOLS TO CREATE AND REIMAGINE WHO YOU WANT TO BE TODAY.
OUR INNOVATIVE PRODUCTS ARE CREATED TO THE HIGHEST PROFESSIONAL STANDARDS AND MANUFACTURED IN EUROPE.”
3INA is all about fun, expression and individuality! The range is affordable, paraben-free and cruelty-free.
I was excited to get my hands on some of 3INA’s best-selling products to try. If you’d like to find out how I get on then keep on reading:)
The Highlighter 201 | £10.95
First up, I have the Highlighter in 201 beige. It’s a beautiful cool tone rose gold. I love that the formula has a powder to cream texture with no powder kick back experienced! The Highlighter blends out seamlessly with a buildable opaqueness. It gives a glowing, healthy sheen without emphasising my skin texture and lasts well (over 5 hours) on my oily skin. I do wish that there is a built-in mirror within the compact (not that I haven’t got enough compacts with mirrors around!) for a little more convenience during application and touch-ups.
The Longwear Lipstick 500 | £9.95
Then I have the Longwear Lipstick in 500. On my lips, it’s a bright and bold pinkish red. I adore the formula! It has a liquidy and thin consistency, making the application a breeze. It dries down completely to a matte and almost transfer-proof (I get a very faint transfer). It is fabulously light-weight, non-drying and very long lasting. The colour only budges when I dine on a proper oily meal.
The Cream Eyeshadow 313 |£8.95
Now I have saved the best till last! This baby is housed in a weighty, glass jar which screams luxury. It has a moussy consistency with amazing pigmentation. Shade 313 is a stunning coppery bronze with a warm rosy undertone and metallic sheen. It is a beautiful everyday shade, all you need is one wash yet the finish is still quite dimensional and complex. It dries down quite fast so you will need a blending brush ready! I like to use my finger to pat the shadow on gradually for more control. Once it sets, it won’t budge-even on my oily lids! I am very impressed with the formula!
My little experience with 3INA has been a positive one. Definitely a brand that I would like to explore further. The Cream Eyeshadow 313 was an instant hit! It rivals some of my high-end equivalents.
Have you tried 3INA? Any other products from the range that I should check out?
Much love always,
Disclaimer: This post featured PR samples. My opinions expressed here are honest and unbiased.